With the launch of new entertainment channel FX in Australia I took the lead in designing and developing a new look and feel to the FX brand. Original, high quality, drama and comedy series will provide viewers with a television experience that is more like what they expect from a visit to the cinema.
Having to create everything from scratch including: logo, branding, on-air branding, print material, stationary, website & online material, collateral, idents & bumpers.
Credits:
Client: Fox International Channels
Creative Direction: Jerry Butterfield
Design Direction: Paolo Garcia
Awards:
Promax BDA ANZ - Silver:
Best On-Air Branding
Promax BDA ANZ - Silver:
Best Collateral Material