Animal Planet was due for rebrand of the channel to be distributed worldwide. We wanted to bring a human element to the channel and a more organic feel to the movement and flow of the design.
The ‘Surprisingly Human’ tagline was introduced and that set the tone for the new direction, along with the notion of getting closer. New colours, new animations & new photography all had to be newly developed.
Client: Discovery Networks
Creative Direction: David Bez
Design Direction: Callum Parish
Animation: Paolo Garcia